Cirus Foundation Announces Strategic Plan to Onboard 1M Users in India

Cirus Foundation Announces Strategic Plan to Onboard 1M Users in India

The Cirus Foundation Leadership Team recently participated in an online AMA in which they shared progress updates on Cirus and answered questions from the community. The participants included Cirus Co-founder and CEO Daniel Bland, Co-founder Michael Luckhoo, Head of Marketing Mike Miclea, and Head of Research and Community David Brown.

The discussion touched upon many important aspects of the Cirus project, from user onboarding and available payment options to ISP strategy, manufacturing capacity, competitors, and data privacy.

Cirus is currently in the early stages of its emerging market strategy, which is currently focusing on onboarding one million users in India with its ISP partner D-VoiS, but the Cirus team has identified over half a dozen other regions in which the project can hopefully expand.

For onboarding, the focus of the team is to minimize friction as much as possible, so payments via Cirus tokens will work on the platform, as well as crypto and fiat-based options based on the user’s jurisdiction.

Since the Cirus router works just like a router in the user’s home, there will be one per household, and unique SSIDs will help create unique data assets per user – data that is much richer than data collected only from, for example, a browser interface. There is, however, a browser extension available as well, so whether users obtain a router or only use the browser extension, they can join the platform and start earning revenue for their data.

Onboarding costs nothing to the user, and users will be able to share and create different categories of data. Once the system learns more about the user, those categories will expand and have added detail. Over time, the system builds a smarter profile of each user, and the user will have more options for controlling the data they want to share and the data they want to keep private.

Interestingly, Cirus does not change the parts of the data revenue model that work, only the parts that do not. This means that the data buyers are the same buyers that are currently buying data. The key difference is that Cirus shares revenue from selling user data to downstream buyers. The user is always in control of how much or how little of their data they wish to monetize, and Cirus does not change user behavior at all. The team believes that the best approach is to seamlessly allow users to do what they are doing but allow them to do it via a router that is installed by their ISP and they can start earning within just a few clicks.

The global chip shortage has affected businesses and industries of every type, and Cirus is no exception. These are factors that are out of the team’s control, but Cirus is in regular contact with their chip suppliers and the manufacturer of the Cirus router, which is one of the largest white-label manufacturers in the world. The manufacturer has a capacity in the hundreds of thousands of routers per month with the option of increasing capacity if needed, so the chip issue is one that is being handled

Finally, some concerned users have raised questions about the possibility of a corporation or other large, enterprise players stepping in and purchasing all the available router inventory, for resale at higher prices (as has been seen with other hardware projects recently). In simple terms, this would not be possible the way Cirus is currently built, as routers will either be distributed to end users by their ISP (initially) or on a retail basis to individual verified Cirus users through the platform.. This means, for example, that it would not be possible for one entity to purchase 1,000 routers for re-sale, and there is therefore no opportunity for anyone to take advantage of the system in this fashion.

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