Serving Burgers and Crypto, Burger King and Robinhood to Bring Exciting Crypto Rewards
Burger giant Burger King takes the next leap of faith in the crypto world. On Monday, November 1, Burger Kin announced exciting crypto rewards as part of its customer loyalty program to reward Royal Perks loyalty members.
Members of the BK Royal Perks can enter this month’s contest to win 20 bitcoins, 200 Ethereum, or 2m DOGE. “The primary prizing offered is Dogecoin, a few lucky members could receive a full Ehtereum or Bitcoin,” said Burger King.
The entry condition is that they just need to spend $5 in-store, or on the app or website. Apart from joining the BK royal Perks program, customers need to open an account with Robinhood to cash in the crypto rewards.
Burger King has been smartly keeping up pace with the developments in the crypto space. In September, the burger giant launched its own NFT collection for “Keep It Real Meals”. The campaign consists of unlocking digital collectibles through QR codes that will appear on six million meal boxes. Speaking to The Drum, Robert Passikoff, president of the brand consultancy Brand Keys said:
“Whether it’s offering bitcoin or having celebrities push meals, the goal is to get customers to turn left into a Burger King versus right somewhere else. The center of the whole thing is advertising isn’t driving people to the restaurants. So, they’ve had to turn to promotions, which exist in its entirety to drive behavior. Promotions work.”
How To Crypto With Burger King
The burger giant has recently shared a promotional series of videos on YouTube naming “How to Crypto with Burger King”. Speaking to USA Today, Maria Posada, vice president of the digital guest experience for Burger King North America, said that the recent partnership with Robinhood is a “natural fit” for offering crypto to consumers.
She further added that the fast-food chain is “offering crypto in a way that’s accessible and digestible (literally and figuratively) – through our food”. Speaking of this partnership with Burger King, Robinhood head of partnerships Vikram Grover said:
“Cryptocurrencies have become an important part of the financial world over the last decade. However, many Americans interested in this asset class don’t know how to start their journey or feel that the system isn’t built for them. [This promotion will be] reaching a new – and existing – audience for us, and we hope to help people start their crypto journey and take their first bite into crypto.”