Crypto.com inks multimillion crypto and NFT deal with esports giant FNATIC

Crypto.com inks multimillion crypto and NFT deal with esports giant FNATIC

Global esports performance brand Fnatic yesterday revealed Crypto.com, a crypto platform with more than 10 million users worldwide, as its inaugural Global Cryptocurrency Partner.

The multi-year deal will enable Crypto.com to seamlessly engage with Fnatic’s truly global and digitally native audience and worth more than $15 million, CryptoSlate learned in a release.

“We’re stepping up our game: Crypto.com and Fnatic have inked a multi-year partnership! First Global Cryptocurrency Partner. New digital products including NFTs. Crypto.com branded team jerseys. Exclusive rewards for Fnatic fans,” a tweet noted.

📣 We’re stepping up our game: https://t.co/vCNztABJoG and @Fnatic have inked a multi-year partnership!🥇 First Global Cryptocurrency Partner👾 New digital products including NFTs👕 https://t.co/vCNztABJoG branded team jerseys🎮 Exclusive rewards for Fnatic fans pic.twitter.com/9XRU26WAfd— Crypto.com (@cryptocom) September 16, 2021

Crypto.com partners with FNATIC

The partnership is Crypto.com’s first-ever in esports and adds to the company’s rapidly expanding portfolio of partners, which includes leading sports brands such as UFC, Formula 1, Lega Serie A, Aston Martin Cognizant Formula 1, the Montreal Canadiens, and Paris Saint-Germain.

The multi-faceted partnership will see Crypto.com’s logo featured on the collarbone of Fnatic team jerseys. Fnatic will also offer fans numerous rewards and money-can’t-buy experiences—including with existing Crypto.com partners—for Crypto.com users purchasing Fnatic goods. The partners will also launch new digital products, such as exclusive Fnatic NFTs in the near future.

In addition, Crypto.com will work with Fnatic on a variety of activations with Fnatic’s esports teams, players, and creators including collaborative storytelling with existing Crypto.com partners, engaging gaming content, branded in-game experiences, and physical events.

In return, to help its fans further understand cryptocurrency and future-proof their decisions, Fnatic will also offer financial literacy and crypto education opportunities for those that are new to cryptocurrencies and NFTs.

As cryptocurrency becomes a mainstream payment method, there’s never been a better time to help our fans make smarter, healthier, and future-proof cryptocurrency decisions,” said Sam Mathews, FNATIC CEO, in a statement.

Kris Marszalek, co-founder and CEO of Crypto.com, added, “we’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry. With more than 200 championships, their team has excelled in-game and out, and rightfully established itself as the leading team in esports.”

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