FTX strikes ambassador, equity deal with NBA star Steph Curry

FTX strikes ambassador, equity deal with NBA star Steph Curry

The operator crypto exchange FTX has struck its latest endorsement deal, this time with NBA star Steph Curry.

The firm announced Tuesday that Curry will serve as an ambassador for the firm, following in the footsteps of Tom Brady and Trevor Lawrence who signed similar deals with the fast-growing crypto derivatives venues.

"I'm excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users," said Curry, who plays for the Golden State Warriors. "FTX is likeminded when it comes to giving back to the community in meaningful ways and I can't wait to see what we can achieve together."

FTX said in a statement that "Curry will receive an equity stake in FTX Trading Limited and Curry's foundation, Eat.Learn.Play., will partner with FTX on charitable initiatives." The exchange closed a $900 million funding round in July.

This story is developing and will be updated with more information.

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