Crypto.com Appoints Head of Growth From Spotify

Crypto.com Appoints Head of Growth From Spotify

Cryptocurrency exchange Crypto.com has appointed former Spotify executive Henrik Johansson as its global head of growth.

  • In his new role, Johansson has set the target to take the firm to 100 million plus users in two years.
  • Prior to joining the cryptocurrency exchange, Johansson led global growth teams at Spotify for eight years.
  • Crypto.com has been hiring aggressively and now has 1,500 employees. The firm said its user base has increased more than five times to over 10 million in the last 12 months.
  • "Henrik is a rare talent, who has a deep understanding of growth, product and marketing,” Crypto.com CEO Kris Marszale said. “He has seen how these three disciplines interplay in a high-growth environment: When he joined Spotify the platform had 36 million users and it's now at 360 million plus.”
  • In June, Crypto.com linked with cryptocurrency custody provider Fireblocks to give the exchange access to institutional players in the space.
  • Source