FTX Strikes 7-Year Deal With League of Legends’ Riot Games
4 Aug, 2021•1 min read•Other
Cryptocurrency exchange FTX has inked a multi-year deal with Riot Games for rights to display its branding during a seasonal tournament of the popular game League of Legends.
The seven-year deal means FTX will have its logo displayed prominently during The League Championship Series (LCS) – North America's pre-eminent tournament for the game. Riot Games said it was the largest sponsorship agreement it has signed for an esports league to date. The amount was undisclosed. Beginning this weekend, branding will appear during the tournament near the gold advantage resource counter as well as on the bottom left-hand side of the screen. Player net worth, total team gold, and gold graphs will also feature FTX branding next to those in-game stats. Additionally, FTX will directly sponsor the LCS's "Most Improved Player Award." In June, FTX acquired the naming rights for esports team TSM in a $210 million deal. TSM began as a League of Legends website and playing guide resource in 2009. League of Legends had over 120 million active monthly users in each of the past four months, making it one of the world's most popular games, data show.