Extends Sponsorship Drive With UFC Partnership Extends Sponsorship Drive With UFC Partnership is extending its sports sponsorship run in a deal with mixed martial arts organization UFC.

  • The Hong Kong-based exchange will become UFC's first official fight kit partner, an emailed announcement said Wednesday.
  • branding will appear on the athletes' kit worn both in and out of the Octagon competition arena.
  • The partnership follows barely a week after said it was sponsoring Formula 1's new "Sprint" format, starting with the British Grand Prix at Silverstone on July 17.
  • has also sponsored the National Hockey League's Montreal Canadiens and Italian soccer's Coppa Italia final this year.
  • Research by numerous organizations in recent months has highlighted how crypto tends to resonate with a younger demographic, an audience seems to be trying to attract by establishing a brand presence at sporting events that are likely to appeal to younger audiences.
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