Crypto.com Extends Sponsorship Drive With UFC Partnership
7 Jul, 2021•1 min read•Other
Crypto.com is extending its sports sponsorship run in a deal with mixed martial arts organization UFC.
The Hong Kong-based exchange will become UFC's first official fight kit partner, an emailed announcement said Wednesday. Crypto.com branding will appear on the athletes' kit worn both in and out of the Octagon competition arena. The partnership follows barely a week after Crypto.com said it was sponsoring Formula 1's new "Sprint" format, starting with the British Grand Prix at Silverstone on July 17. Crypto.com has also sponsored the National Hockey League's Montreal Canadiens and Italian soccer's Coppa Italia final this year. Research by numerous organizations in recent months has highlighted how crypto tends to resonate with a younger demographic, an audience Crypto.com seems to be trying to attract by establishing a brand presence at sporting events that are likely to appeal to younger audiences.