Extends Sports Sponsorships to Formula 1 Extends Sports Sponsorships to Formula 1

Cryptocurrency exchange has extended its sports sponsorships through a partnership with Formula 1.

  • The Hong Kong-based exchange has become an inaugural partner of F1's new "Sprint" format, an announcement Tuesday said.
  •'s branding will be present trackside at all F1 races for the remainder of the 2021 season starting with British Grand Prix at Silverstone on July 17.
  • The partnership furthers's presence at major sporting events; the exchange sponsored Italian soccer's Coppa Italia final in May.
  • It also signed a deal with National Hockey League team the Montreal Canadiens in March.
  • Source