Over Stylist and Tinus Affiliate Program – Leveraging Blockchain Technology, AR and AI to Deliver Improved Experience to Fashionistas
The advent and continuous upscaling of technology have drastically changed the approach to e-commerce. Recent innovations like Web 3.0 and wearable technology particularly continue to redefine the fashion industry and are creating alternative seamless approaches in the industry.
Moreover, fashion has always been obsessed with what’s new and what’s next — and in 2022, it’s nearly impossible to discuss the future without using terms like “metaverse” and “NFTs.”
Gucci and Ralph Lauren have drawn millions of visitors to their virtual pop-ups in the last year. In addition, Adidas and Burberry have launched sellout collections of non-fungible tokens, or NFTs, which are digital assets coded to allow for unique ownership.
Augmented reality (AR) and artificial intelligence (AI) have played vital roles in synergizing the fashion industry and metaverse and NFTs.
For instance, as an overlay, Augmented Reality provides a real-world experience. The technology can create realistic environments by layering videos, images, and 3D content on top of real-world objects. In addition, AR experiences are not limited to headsets. AR can be used on smartphones, projectors, and non-specialized hardware.
According to research, companies that use Augmented Reality benefit from increased revenue. Because allowing customers to try out products before purchasing them increases their sense of ownership. Customers who believe they already own the product are more likely to buy it. Consider a fashion retail representative eager for you to try on that new pair of shoes. You are 80% more likely to buy them when you try them on.
OVER Stylist Program
OVER, the global open source AR platform powered by the Ethereum Blockchain, has launched the NFTs Stylists Program with the goal of creating a defined space for 3D clothing creators and fashion houses to sell their creations.
By entering the OVER Metaverse, they can help define the OVER Community’s Digital Identity and receive feedback from users.
TINUS Affiliate Program
Over has also announced the launch of the TINUS Affiliate Program which brings together 3D artists and fashion brands. It also provides the opportunity for content creators to enter the Web 3.0 space through the creation of digital clothing and accessories to be sold on the worldwide open-source AR platform powered by the Ethereum Blockchain. TINUS Affiliate Program members help facilitate the definition of Digital Identity for the citizens of the OVER Metaverse. OVER’s decentralized AR platform allows 3D artists, fashion brands, and content creators to:
More developments in the horizon
OVER is a space where your art can be seen without regard for dress code or color and material limitations. OVER intends to dedicate a page to the program, explaining how to create the application. There is a form on the page that requires the entry of your personal information as well as some of your creations.
Since its inception in 2020, OVER has become one of the most rapidly growing blockchain projects. It is a community-owned blockchain ecosystem that allows users to explore the metaverse and engage in VR and AR experiences using smart glasses or mobile devices.
What distinguishes it from the competition is its intention to establish a new standard for augmented reality in the crypto ecosystem. To accomplish this, it has adopted an open-source model in which members of the community contribute to its growth, making it truly decentralized from its creators.
Furthermore, OVER employs NFTs to provide value to users and to act as a link between the physical and digital worlds. OVER has already provided users with immersive activities and treasure hunts for NFTs in unique locations and landmarks within its metaverse since its inception.Source