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Food companies secure trademarks to enter metaverse

18 Oct, 20223 min readRegulation
Food companies secure trademarks to enter metaverse

A number of food companies have recently begun to position themselves within the Web3 ecosystem by filing trademark applications for the Metaverse and nonfungible tokens (NFTs).

Licensed trademark attorney Mike Kondoudis shared in a tweet that Kraft Foods Group had filed a trademark for its iconic hot dog-shaped Weinermobile on Oct. 12. The filing revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drink and restaurants.

Kraft has applied to trademark the iconic Weinermobile!The October 12 filing claims plans for: NFTs + Digital Tokens NFT Marketplaces Virtual Foods + Drinks + Restaurants Online Stores for NFTs + Virtual Goods#NFT #NFTs #Metaverse #Web3 #Oscarmayer #Wienermobile — Mike Kondoudis (@KondoudisLaw) October 17, 2022

The trademark application suggested that Kraft Foods Group also has plans to operate a virtual restaurant, as well as feature virtual goods for home delivery in both real and virtual worlds.

On Oct. 6, the popular food brand and fast food chain, In-N-Out Burger filed a similar trademark application with plans to operate an online retail store featuring virtual goods; namely, food, beverages and merchandise associated with the brand for use in online virtual worlds.

IN-N-OUT BURGERS has filed a new trademark application claiming plans for: NFTs + NFT-backed media Virtual foods + drinks Retail stores for virtual goods NFT + Digital token exchanges...and more#NFTs #Metaverse #Web3 #Burger #Innout — Mike Kondoudis (@KondoudisLaw) October 11, 2022

According to the trademark application, In-N-Out Burger plans to provide, “temporary use of online non-downloadable software for users to access, transmit, exchange and establish ownership of virtual goods, blockchain tokens, nonfungible tokens, digital media, digital files, and digital assets in the field of food, beverages, restaurants, and merchandise.”

On Oct. 10, Mike Kondoudis also reported that Del Monte Foods had filed 8 trademark applications for its underlying brands "Del Monte" and "The Del Monte Sheild," with plans to create NFTs, NFT-backed media, online virtual marketplaces, virtual restaurants, stores, foods, and drinks.

Del Monte Foods has filed 8 trademark applications for ▶️ DEL MONTE ▶️ The Del Monte ShieldThe applications claim plans for ✅ NFTs + NFT-backed media ✅ Online virtual marketplaces ✅ Virtual restaurants, stores, foods + drinks… and more!#NFTs #Metaverse #Web3 — Mike Kondoudis (@KondoudisLaw) October 10, 2022

The trademark application alsodisclosed that Del Monte Foods intends to expand into the Web3 software space. According to the application, the brand will produce “software for uploading, transmitting, publishing, storing, managing, verifying, authenticating, and communicating digital currency, crypto-collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects, and virtual products and services.”

In September, Cointelegraph reported that the number of U.S. trademarks filed related to cryptocurrencies, nonfungible tokens (NFTs), Web3, and the Metaverse has grown exponentially within the past year.

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