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Decentraland music festival shows web3’s influence on music industry

18 Oct, 20222 min readEthereum
Decentraland music festival shows web3’s influence on music industry

Decentraland, the Ethereum-based metaverse platform has announced the Metaverse Music Festival 2022, an event based in the metaverse that will feature performances from artists across several genres.

The first Metaverse Music Festival was held in October last year and attracted over 50,000 visitors over the course of four days. This event featured 80 artists including deadmau5, 3LAU among others.

More artists, more adoption

This year’s Metaverse Music Festival, sponsored by crypto exchange Kraken, will be held next month, from 10-13 November, with participation from 100 artists including Soulja Boy, Ozzy Osbourne, Dillion Francis.

According to Decentraland, the festival will be held in an “otherworldly cyberpunk landscape” with 15 uniquely designed stages. The event does not require a VR headset and is free for all to visit.

“Decentraland is doubling down on music in the metaverse. MVMF will showcase the latest metaverse technology that presents listeners with truly unique experiences only available through a virtual world.” the press release read.

Web3 making inroads into the music industry

Virtual performances are becoming popular among big names in the music industry. Jason Derulo, Eminem, Snoop Dogg have all embraced performances in the metaverse, leading to the creation of a new award category by MTV VMAs, the Best Metaverse Performance.

Sony Music Entertainment filed NFT-related trademark applications earlier this year in August, indicating a pivot towards Web3.

The music giant was previously involved with an NFT collection featuring Bob Dylan and Miles Davis, which was released in partnership with fellow music label Universal Music Group.

Decentraland’s user base controversy

Decentraland was in the news last week after a Twitter user pointed out the astonishingly low daily active users on the platform. A screenshot of the metric derived from DappRadar showed a mere 30 daily active users on Decentraland.

Decentraland subsequently provided accurate figures pertaining to its user base, which showed well over 50,000 monthly active users.

DappRadar has since amended its analytics and the latest figures show 655 active users in the past 24 hours.

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